Apple’s latest iPhone lineup: iPhone 12, mini, Pro and Max models, has landed with a support for high-speed 5G network. So where does this flagship product line stand with the existing, premium 5G phones in the market? Somethings borrowed, and somethings new, is it?
Crux of the Matter
As per this tagline of 2020 October Apple event, the new iPhone 12 Pro and Pro Max models will feature A14 Bionic chip, which VP Greg Joswiak has previously said was the “most powerful chip ever made” by Apple, with performance claimed to be 50% faster than any other phone.
Apple’s flagship Pro model will also have both sub-6GHz and mmWave 5G standards (mobile data with frequencies less than 6 Ghz and 24 GHz respectively), promising high-speed support for a wide range of cellular carriers around the world and adhering to their various 5G standards.
Should Samsung Be Scared?
When Apple declared that it would ‘go green’ and not include charger and earpods with the iPhone boxes henceforth, Samsung took a dig by post on Facebook: A picture of the Samsung Galaxy adapter, with caption as “Included with your Galaxy.”
What About 5G Support?
iPhone 12 mini with iOS 14.1, called the ‘smallest and lightest 5G phone, has in fact arrived late in the 5G line as the following Android OS-based phones are already popular in the flagship tech market:
– OnePlus 8 and Nord series
– Samsung Galaxy S20 series
– Google Pixel 5
Things Apple Borrowed From Others
- High Pixel Density Displays and OLED Displays, first found in Samsung Galaxy
- Qi Wireless Charging and Fast Charging, like Qualcomm QuickCharge, Oppo VOOC
- Water Resistance, found in early Sony and Samsung phones
- “Hey Siri”, like “OK Google”
- Stereo Speakers, first seen in HTC One
Things Others Borrowed from Apple
- Android’s FastShare from Apple’s Airdrop
- Battery Saving Mode from Apple’s Lower Power Mode
- Facial Recognition and AR features
- Gesture controls and ditching the Home Screen button
- Apple also introduced the idea of making an ecosystem, wherein all their products (iPod, iPhone, iMac, etc) would function in sync with each other.
Knack For Touching The Chord With Marketing
From the ‘Think Different Campaign’ targeting the ‘crazy ones’ or the revolutionaries to introducing iPhone at Oscars and creating iconic moments by taking out a MacBook from a manilla envelope at a keynote and holding an Alexa and Siri wedding, Apple has done it all.
- If you check Apple’s site right now, the time set on every device will be 9:41. This is so because the first iPhone was unveiled at 9:41 and since then, every apple advertisement shows 9:41 as time on all of its devices.
- After the release of iPhone X, Samsung released a series of short advertisements under the marketing campaign ‘ingenious’. The campaign was simply made to mock Apple and the sales representatives at Apple retail stores, whom Apple calls “Geniuses”.
- Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. Its scale and circular groundscraper design, by Norman Foster, have earned the structure a media nickname “the spaceship”.