Unique Ads in Super Bowl 2021

Unique Ads in Super Bowl 2021

The social media company Reddit is in the news again. Apparently, they aired a 5-second commercial that left the Super Bowl fans wondering if it was a technical glitch or an actual advertisement. So what did the ad contain? What is Super Bowl? And did you know there aired an ad regarding farmers’ protests? Well, let’s understand what all happened.

Crux of the Matter

What is the Super Bowl?
It is the annual championship game of the National Football League. The game is being played on the first Sunday in February, since 2004.

Good Platform For Ad-Makers?
Super Bowl XLIX in 2015 became the most-watched American television program in history with an audience of 114.4 million viewers. The SB is also second to the UEFA Champions League final, as the most-watched annual sporting event worldwide

Thus, commercial airtime during the SB broadcast is expensive due to the high viewership, leading to companies regularly developing their best ads for this broadcast.

And Then There Was Reddit
The 5-second ad began as a car commercial, with two SUVs racing across the desert. Then Reddit’s logo came on screen, followed by a lengthy statement.

It Worked!
Created by New York-based R/GA, the ad team finished creating the commercial in a day. It was among the most-searched Super Bowl ads on Google on Sunday night and received 270,000+ upvotes on Reddit.

There Was A Farmers’ Protests Ad Too

The ad was not a part of the actual SB event and was aired in certain parts of California. Crowdfunded by GoFundMe, it raised $11,123 within a day and the excess funds were donated to a non-profit called ‘Seva For Everyone’

What Did It Show?
The 30-second ad began with a quote from Martin Luther King Jr. and termed the ongoing farmers’ protest as the “largest protest in history”.

Read more about Farm Laws and controversy around it here.

  • The Super Bowl is the second-largest day for U.S. food consumption, after Thanksgiving Day. In 2015, Super Bowl XLIX became the most-watched American television program in history with an audience of 114.4 million viewers. 
  • As of February 2021, Reddit ranks as the 18th-most-visited website in the world and 7th most-visited website in the US, according to Alexa Internet. About 42-49.3% of its user base comes from the United States.
  • The name “Reddit” is a play-on-words with the phrase “read it”, i.e., “I read it on Reddit.” According to Reddit, in 2019 there were approximately 430 million monthly users, who are known as “redditors”.