Taking jabs at rival brands has been one of the most effective technique to gain public traction and visibility. It is always amusing to see how creatively brands promote their own products by trolling their competitor’s offering. Read the story to know about some of the quirky marketing tactics adopted by these well known names.
Crux of the Matter
Let’s look at some of the brand rivalries and quirky marketing tactics adopted by these well known names.
Burger King And McDonald
Zomato And Swiggy
Pepsi V/S Coca-Cola
Mercedes And Jaguar
Samsung And Apple
Durex And Others
- Puma and Adidas, the two famous sports brands, have originated from the same household in a german village of Herzogenaurach, Germany. Founded by brothers Rudolf Dassler and Adolf Dassler, the brands are known for their hierarchical rivalry which leads back to the village being separated into two parts with two ideologies relocating.
- Burger King and McDonald’s is a prominent example of brand rivalries in the restaurant chain industry. McDonald’s yearly turnover for the fiscal year of 2020 was nearly 19.21 billion U.S. dollars, while Burger King had a turnover of 1.6 billion U.S. dollars.
- The great cola wards between pepsi and coke started in the 1980s and till this date a lot of marketing campaigns are used to put down the opposition. Brazilian footballer Ronaldinho had lost a contract of £500,000 a year as an ambassador for Coke after he was seen drinking Pepsi at a press conference.