Trivia Thursday: Iconic Super Bowl Advertisements

Trivia Thursday: Iconic Super Bowl Advertisements

Known as the Mecca of advertisements, the Super Bowl ad spot is one of the most expensive ad spots. In this week’s Trivia Thursday, let’s take a look at some Super Bowl ad campaigns which popularised the brands and gave us some revolutionary ads at the same time.

Crux of the Matter

In this week’s Trivia Thursday, let us have a look at Super Bowl advertisement campaigns.

Super Bowl Ads
The prominence of airing a commercial during the Super Bowl (SB) has carried an increasingly high price. The average cost of a 30-second commercial in 1967, Super Bowl I was: $37,500 and in 2020, Super Bowl LIV was: $5.6 million.

Xerox At SB XI (1977)
Xerox aired an advertisement entitled “Monks,” starring Jack Eagle as a monk discovering that he could create copies of a manuscript using a new Xerox photocopier.

Y&R New York described it as the “first viral ad“, saying it “was the first commercial that got people to request to see it again on TV.”

Apple At SB XVIII (1984)
1984’ is an American TV commercial introducing the Apple Macintosh PC. Its only national televised airing was on 22 January 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS (a TV network).

The ad was an allusion to George Orwell’s noted 1949 novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised “Big Brother.”

In 1995, The Clio Awards added it to its Hall of Fame, and Advertising Age placed it on the top of its list of 50 greatest commercials.

Doritos At SB XLIII (2009)
In 2006, Doritos began a promotion called ‘Crash the Super Bowl’, soliciting viewers to film their own Doritos commercials to possibly be aired during the game.

At Super Bowl XLIII in 2009, an additional bonus prize of $1 million was added if any of the winning entries were named #1 on the Super Bowl Ad Meter survey results.

Doritos did reach the #1 spot on the survey that year with an ad entitled “Free Doritos“. It was one of the early user-generated ads to be aired on SuperBowl.

Old Spice At SB XLIV (2010)
‘Smell like a Man, Man’ is a TV ad campaign created by Old Spice. Also the title of the campaign’s initial 30-second commercial, ‘The Man Your Man Could Smell Like’ is an alternate name the ad is known by. 

Because ~60% of men’s products were bought by Women, Old Spice targeted women for the ad of a men’s product.

Interestingly, due to budget constraints, the ad was never advertised on Super bowl, but was released on YouTube during the same time and was able to direct all the internet searches towards itself.

It is considered to be one of the most successful super bowl ads, which never aired on superbowl.

PewDiePie At SB LIII (2019)
In 2019, when the meme ‘subscribe to pewdiepie‘ was at its peak, a famous YouTuber called Mr Beast appeared at the Super Bowl with his friends wearing “Subscribe to PewDiePie” shirts, bringing the internet campaign to a whole new level.

The shirts appeared a couple of times on stream, and even managed to make it into an official ESPN tweet.

Take a look at our last week’s Trivia Thursday here: Private Space Technology

Rise Of Reddit In The Recent

Rise Of Reddit In The Recent

Reddit has been in the news in recent. From airing a 5-second commercial at the Super Bowl to sending the GameStop stock skyrocketing, they seem to have done it all! The cherry on top is a $250 million investment. Let’s dive deeper into all these interesting incidents.

Crux of the Matter

One Pricey Bowl!
 In 2021, a 30-second in-game commercial spot during Super Bowl cost about $5.5 million. The same duration of time cost around $5.6 million back in 2020.

Reddit’s Static Ad
Reddit said it used up all of its marketing funds to get a 5 second Super Bowl ad slot. Their ad started with a video of cars followed by the following static image which many thought be a glitch.

The Reddit ad was among the most-searched Super Bowl commercials on Google on Sunday night. It received 270,000+ upvotes on Reddit as well.

Another Show Of Reddit’s Power
Members of the SubReddit r/WallStreetBets forum decided to send the GameStop stock skyrocketing last month in order to take on the short sellers that had bet against GameStop.

Read more about the GameStop Drama here.

Reddit Raises Money
Recently, the website raised $250 million in funding led by venture-capital firm Vy Capital, which took the social media company’s valuation to $6 billion.

Reddit aired a 5-second commercial that left the Super Bowl fans wondering if it was a technical glitch or an actual advertisement. Read about the details of that advertisement here.

Curiopedia
  • The Super Bowl is the second-largest day for U.S. food consumption, after Thanksgiving Day. In 2015, Super Bowl XLIX became the most-watched American television program in history with an audience of 114.4 million viewers. 
  • As of February 2021, Reddit ranks as the 18th-most-visited website in the world and 7th most-visited website in the US, according to Alexa Internet. About 42-49.3% of its user base comes from the United States.
  • The name “Reddit” is a play-on-words with the phrase “read it”, i.e., “I read it on Reddit.” According to Reddit, in 2019 there were approximately 430 million monthly users, who are known as “Redditors.”

Unique Ads in Super Bowl 2021

Unique Ads in Super Bowl 2021

The social media company Reddit is in the news again. Apparently, they aired a 5-second commercial that left the Super Bowl fans wondering if it was a technical glitch or an actual advertisement. So what did the ad contain? What is Super Bowl? And did you know there aired an ad regarding farmers’ protests? Well, let’s understand what all happened.

Crux of the Matter

What is the Super Bowl?
It is the annual championship game of the National Football League. The game is being played on the first Sunday in February, since 2004.

Good Platform For Ad-Makers?
Super Bowl XLIX in 2015 became the most-watched American television program in history with an audience of 114.4 million viewers. The SB is also second to the UEFA Champions League final, as the most-watched annual sporting event worldwide

Thus, commercial airtime during the SB broadcast is expensive due to the high viewership, leading to companies regularly developing their best ads for this broadcast.

And Then There Was Reddit
The 5-second ad began as a car commercial, with two SUVs racing across the desert. Then Reddit’s logo came on screen, followed by a lengthy statement.

It Worked!
Created by New York-based R/GA, the ad team finished creating the commercial in a day. It was among the most-searched Super Bowl ads on Google on Sunday night and received 270,000+ upvotes on Reddit.

There Was A Farmers’ Protests Ad Too

The ad was not a part of the actual SB event and was aired in certain parts of California. Crowdfunded by GoFundMe, it raised $11,123 within a day and the excess funds were donated to a non-profit called ‘Seva For Everyone’

What Did It Show?
The 30-second ad began with a quote from Martin Luther King Jr. and termed the ongoing farmers’ protest as the “largest protest in history”.

Read more about Farm Laws and controversy around it here.

Curiopedia
  • The Super Bowl is the second-largest day for U.S. food consumption, after Thanksgiving Day. In 2015, Super Bowl XLIX became the most-watched American television program in history with an audience of 114.4 million viewers. 
  • As of February 2021, Reddit ranks as the 18th-most-visited website in the world and 7th most-visited website in the US, according to Alexa Internet. About 42-49.3% of its user base comes from the United States.
  • The name “Reddit” is a play-on-words with the phrase “read it”, i.e., “I read it on Reddit.” According to Reddit, in 2019 there were approximately 430 million monthly users, who are known as “redditors”.